“I want to write a book.”


I’ve heard this a couple of times before. I believe that many people want to write a book at one point in their lives. Yet, only a few actually become authors.


Why is that? I began to ponder…


I looked back during the times when the idea of writing a book came to mind. I became uncomfortable. “Sha, that’s so ambitious!” I told myself. And I had many other excuses. “I was too young to write a book. I didn’t know how to do it. I didn’t know anyone (from the publishing/writing industry) or no one knew me.”


You or wanna-be authors you know of may have the same hesitations and doubts. And when you don’t clear out these doubts, then your dream of becoming an author stops before it even began.


I was able to clear the doubts and I gained confidence to write my first book. But even if I had the confidence to write a book, I still encountered so many setbacks. I didn’t have the luxury of time to write because I was working full time and I was involved in some outreach activities. There’s one more obstacle. I wasn’t really a writer, and I’ve never considered myself a writer. Yet, sheer determination and passion helped me write and publish my first book Think  Rich Yuppies. It took me two years to write my book!


And then I thought about it. Had I done something differently, would I have written the book in a shorter span of time? Would my journey towards becoming an author been a bit easier?  And the answer is a big YES!!!


There’s something I missed out.


You see, it was my first time to write a book. I didn’t have any structure. I started from scratch. I didn’t have any author mentor who guided me closely. I wrote the book using trial-and-error method.


If only there was a seminar or class for wanna-be authors back when I started writing my book…


A few months after my first book was published, I met Ardy Roberto (he was one of the speakers during Money Summit 2011 where I was also invited as a speaker). I heard about his Project Author classes. It’s a very good venue for wanna-be authors to be guided with book writing and book publishing.


In March 20, 2012, I was invited by Ardy to share my Author Story to his Project Author class. It was a worthwhile and inspiring experience for me.


One, I had the chance to talk to Ardy, best-selling author I look up to.

with best-selling author Ardy Roberto

with best-selling author Ardy Roberto

Two, I was star-struck to see Miriam Quiambao in the class.  She bought a copy of my book which I autographed for her.


with 1999 Miss Universe Miriam Quiambao

with 1999 Miss Universe Miriam Quiambao

Three,  I felt humbled and privileged to see Anton Diaz of www.OurAwesomePlanet.com and many other inspiring people who were part of the class.

Project Author class

Project Author class

Before I shared my story in front of the group, we had a colloquial conversation over dinner. I heard that most of them were able to write their books in a span of weeks or even days! Whoa! My two-year pace was a far cry from their pace.


What made all the difference?


Their competitive advantage was that they had the mentoring and guidance of Ardy Roberto, a best-selling author whose book Ang Pera na Hindi Bitin  sold over 400,000 copies nationwide! Not only that, these would-be authors had the privilege of meeting publishers and authors. And there’s more! Since they meet every week for a couple of months, they influence and support each other.


My friends, if you’ve been wanting to write your book, don’t miss this chance of being mentored by one of the best-selling Filipino authors.


Becoming an author is not just about writing books. It’s also about touching lives.


Becoming an author also gave me opportunities to meet interesting people that I admire like Bo Sanchez, Tony Meloto of Gawad Kalinga, Heinz Bulos, Ardy Roberto, and many more! It also opened doors for me as a speaker when I got invited to speak before companies, school, seminars, and different groups of young professionals.


What message have you been wanting to communicate to the world? What’s stopping you from writing your book? What will help you launch your book?


Below are the details of Ardy Roberto’s Project Author 1.0 on May 5, 2012.


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Ardy Roberto’s  Project Author Level 1.0

~ Jumpstart your book author dream ~

May 5, 2012 | 10:00 AM – 4:00 PM | AIM Conference Center


Featured Speakers:


How to Make your Author Story Come True. Ardy Roberto has over 21 years of experience in the publishing industry  (magazines and books) and has helped friends and family become published authors here and in the US. He gets a real fulfilling kick seeing people’s dreams of becoming an author realized. Ardy is a graduate of the Stanford Professional Publishing Course (SPPC) held in Stanford University, CA, USA. He has also attened Mark Victor Hansen’s Mega Book Marketing Course at the Book Expo America in New York City. He has authored/co-authored eight books, including The Heart of Healing, a Gintong Aklat Award Finalist for 2010 for Best Inspirational Book” at the 2010 Manila International Book Fair; S4 – Success Secrets of the Sales Superstars, a DSAP Chairman’s Awardee; The Best of Marketing Rx (volumes 1 and 2) published by Anvil and PDI; Ang Pera Na Hindi Bitin, the #1 bestselling book of National Bookstore’s Philippine publications from April 2011 to August 2011 (before it ran out of stock); and the perennial bestseller of OMF Literature –Ang Buhay Na Hindi Bitin, with over 400,000 copies printed and sold. Ardy will host and facilitate Project Author.

My Author Story + Finding Your Niche as a Writer –
 RJ Ledesma, editor-in-chief of UNO Magazine and writer of the humor column Pogi From a Parallel Universe, will share howyou can find your place as an aspiring author. Aside from being a host and TV personality, RJis also the author of three “imaginary” guidebooks: I Do or I Die, Lies My Yaya ShouldHave Told Me, Is It Hot In Here Or Is It Me? and It Only Hurts When I Pee.
Trends in Digital Publishing. Your book being sold and read on Amazon Kindle, iPad and other tablets and smart phones is just a few clicks away.Honeylein De Peralta, Managing Editor of Flipside Digital Publishing and the upcoming Flipside Ebookstore, Flipside is an ebook pioneer,
having worked for and done work for the Big 6 New York publishers and book retailers. In this session Honeylein gives us an overview of the coming digital publishing tsunami and how you can publish yourself online or get published through a digital publisher.“Very clear presentation. (She) shared much.” – Mrs. Ma. Rosario H. Quintos “Her presentation was very insightful.” – Jenny Carvajal
My Author Story + Monetizing Your Passion. Larry Gamboa, best-selling author of ‘Think Rich, Pinoy!’ helps Filipinos globally (10 million as of last count) get their unique message out as an author, seminar leader, speaker, online marketer, and real estate investor. Larry is the author of three books, most notable of which is the bestselling Think Rich, Pinoy! – the book that forever changed real estate investing in the Philippines. Be inspired with his author story and learn about his journey so far in writing his fourth book!My Author Story + From Executive to Full-Time Author”. How to make a living (and live the life) as a full-time book author with Hall of Fame Palanca Awardee for Literature and Judge,Grace Chong. Grace is the best-selling and award-winning author of both children’s books (Oh Mateo! series) and inspirational books (Gifts of Grace series, Solo Flight) and devotionals (What’s for Breakfast series). She is a former advertising agency executive who quit the “rat race” in a leap of faith to devote her time within her sweet spot — writing books and teaching. So far, Grace has written 30 books and has another 30 in the making.“Super good! Interesting all the way!”  Mrs. Ma. Rosario H. Quintos“Very inspirational!” – Dr. Mary Ann Prudencio  

Watch out for other speakers in the coming weeks!

Register now – avoid disappointment! Limited seats available!
Seminar Fees:

Author Your Own Fee (i.e. socialized pricing scheme)

If you are paying for your own seminar fees from your personal funds (as opposed to being company-sponsored), we’ve come up with a socialized fee scheme where you can pay based on your current earning capacity or income. This will enable us to make this seminar sustainable and at the same time allow us to raise some funds for our advocacies.

Here we go. Check the applicable seminar fee (this will be kept confidential):

(honesty system please)
[  ] P2,577– if you are a college student or full-time professor (limited seats only – please present your ID)
[  ] P3,577 – if you are earning up to P35k a month (limited seats only)
[  ] P4,577 – if you are earning from P36K to P45K a month
[  ] P5,577 – if you are earning from P46K to P55K a month
[  ] P6,577– if you are earning from P56K to P65K a month
[  ] P7,577 – if you are earning from P66K to P75K a month
[  ] P8,577– if you are earning from P76K to P95K a month
[  ] P9,577 – if you are earning P96K and above a month or if your attendance will be paid for by your company
PDC Promo – Not liquid right now? No problem – pay a deposit of P1500 and pay the balance with two (2) postdated checks (dated May 15 and May 30, 2012). Add 150 for admin fees. This is applicable only to fees starting at P5,577 and above. No discounts allowed for PDC promo.
Best Buy Promo: Knock off P1,000 from your fee schedule if you reserve before March 31, 2012.
Early Bird Saver Discount – Knock off P577 from your fee schedule (starting at the P5,577 fee range and above only) when you pay on or before April 14, 2012.
All fees are inclusive of seminar pass, certificate of attendance, and priceless insights and knowledge from the speakers. Such a small price to pay to jumpstart your book author dream!Portions of the proceeds of this learning event will also go to Inquirer Read-Along.



To Register:

1. Fill out the form below and email us at seminars@saltandlight.ph

2. Send form together with your company check to Salt & Light Ventures, Inc., 6/F Liberty Building, 835 A. Arnaiz Avenue, Makati City


To Inquire:

1. Call 8132732, 8132703, look for Juliet or JC

2. Email us at inquiry@saltandlight.ph


Visit: www.saltandlight.asia
Facebook: Salt N Light
Twitter: SalviEvents

You Tube: saltandlightseminars



[  ] YES!  Please register __ participant(s) for this seminar/workshop!


Learning Investment:


[  ] P2,577 – if you are a college student or full time professor* (limited seats only – please present your ID)

[  ] P3,577 – if you are earning up to P35k @ month* (limited seats only)

[  ] P4,577 – if you are earning from P36k to P45k @ mo

[  ] P5,577 – if you are earning from P46k to P55k @ mo

[  ] P6,577 – if you are earning from P56k to P65k @ mo

[  ] P7,577 – if you are earning from P66k to P75k @ mo

[  ] P8,577 – if you are earning from P76k to P95k @ mo

[  ] P9,577 – if you are earning P96k and above per month or if your attendance will be paid for by your company.


PDC Promo – Not liquid right now? No problem – pay a deposit of P1,500 and pay the balance with two (2) Post Dated Checks (dated May 15 and May 30). Add P150 for admin fees. Applicable only to fees starting at P5,577 and above). No discounts allowed for PDC promo.


Special Savings Promo – Save P1,000!

Knock off P1,000 from your fee schedule (starting at the P5,577 fee range and above only) when you pay on or before March 31, 2012.


Early Bird Saver Discount: Save P577

Knock off P577 from your fee schedule (starting at the P5,577 fee range and above only) when you pay on or before April 12, 2012      


All fees are inclusive of the seminar pass, certificate of attendance, and priceless insights and knowledge from the speakers. Such a small price to pay to jump start your book author dream!


Portion of the proceeds of this learning event will go to Inquirer Read-Along.



1. Cancellations seven (7) days before the seminar will not be honoured. 30% of the total amount will be charged to your account if you fail to inform us of your cancellations before the seven-day deadline. Cancellations should be in writing and emailed or faxed to us.  Seminar participation may be transferred to another person in the same company.

2.  This reservation form, when completed, may also serve as your billing invoice.

3.  All seminar fees must be prepaid.//source: 1Project Author2_Ardy Roberto_may5_AIM Conference Center_announce_0320 



PARTICIPANT 1    [ ] MR    [ ] MS    [ ] MRS    [ ] DR   [ ] PROF

Full Name
Nick Name
Telephone #
Fax #
Mobile #
Email Address


PARTICIPANT 2    [ ] MR    [ ] MS    [ ] MRS    [ ] DR   [ ] PROF

Full Name
Nick Name
Telephone #
Fax #
Mobile #
Email Address



Name of Company/Organization
Reserving Officer’s Name
Reserving Officer’s Contact | Fax#
Reserving Officer’s Mobile#
Email Address
Product/Services Offered
Company Tin#



* For more than 2 pax, kindly add more. Thank you.

* Mobile# is optional but important in case we need to confirm or inform delegates of urgent, last minute changes in case of emergencies (ie. weather, speaker changes, etc).

* For replacements of participants, kindly inform the secretariat by emailing us at inquiry@saltandlight.ph

* Please reconfirm your reservation if you do not receive your billing or any confirmation thru email, call and SMS from us to prepare seminar materials.



[   ] By Cheque.  I will send check payment to your office on ____________________.

[   ] By Pick-up.  Please pick-up our check on _______________________ (time/date).

Made payable to Salt and Light Ventures, Inc.

[   ] By Bank Deposit. Kindly remit the money to the ff. bank details:

(Scan and email deposit slip with your name and seminar title to jenna@saltandlight.ph)

Company Name: Salt and Light TPLR Foundation, Inc.

      TIN #: 216-036-411-000 NV

Account #: Robinson’s Bank, Gamboa Branch SA# 109-2300-0082-6

[   ] By Credit Card. //source: 1Project Author2_Ardy Roberto_may5_AIM Conference Center_announce_0320

For zero rated or VAT exempt companies, please include your Certificate of Exemption. Provide Form 2307 or Certificate of Tax Withheld if payment done with tax withheld. Please withhold only 2% as we are classified as suppliers or contractors of services. 





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Sha Nacino is one of the most sought-after Filipino motivational speakers in the Philippines. She is the bestselling author of the books Money&Me, Mission Happiness, plus 7 other books. Sha is the founder of The 90-Day Book Writing Challenge where she helps first time authors write their books. She also writes for Bo Sanchez's TrulyRichClub newsletters. She regularly gives talks on Personal Finance, Happiness, Purpose, Success Principles, etc. If you wish to invite Sha to speak in your company or events, visit shanacino.com or email her at sha@seminarphilippines.com.

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2 Responses to Do You Want to Become an Author?

  1. Hi Sha, this is a great opportunity. My brother will go. 😀

  2. great seminar!
    i amazed me that the author of Ang Perang Di Bitin which I read also conducts book authoring seminar 🙂
    small world!

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