Ardy Roberto’s Project Author 2.2

• You were an attendee of my Publishing session at the Money Summit last 2011 and you told me that you were interested in Project Author;
• You’ve attended Project Author 1.0 last December 3, 2011, or the most recent one held May 5, 2012, or
• You wanted to attend the first Project Author 2 run, but weren’t able to make it because the first class was already fully booked

Either way, you already know about Project Author. So, I’ll get straight to the expected output of Project Author 2: It’s to get that book that’s been in your head and heart,WRITTEN AND PUBLISHED! See your books (yes, maybe you have a book series in you!) promoted and sold on Amazon (and even read on Kindle) and available in National Bookstore and other bookstores. Every one who signs up will have a target towrite, publish and launch his or her book (Unless you plan to write a version of War and Peace, then you are excused :-)).

Sign up now and nourish the “AUTHOR” seed that is planted in your heart. Whether you love to write or you think writing doesn’t love you, at the Project Author course, nowriting expertise is necessary.

Project Author attendees will be personally mentored by me. We will go through 10 mentoring and workshop sessions over a 10 – 12 week period starting September 4, 2012, from 6:30 PM to 10:00 PM.

Sessions will be held in Makati (and maybe even Tagaytay, depends on how the class votes on this). You will not only learn and acquire hands-on knowledge on becoming a fulfilled published author, but we’ll all have fun as well. The class will be limited in size (10 to 12 at most) to ensure manageability of the class.

Here are some of the sessions and topics that we’ll cover.

1. Discovering and developing the author in you. The Author’s Mindset.
2. Discovering your voice as an author.
3. Publication planning session – how to write one book every year for the rest ofyour life, and secrets that one of the most successful leadership author’s shared with me. (Plus – the “As told to” option. Be an author by hiring a writeroption discussion/consultation.)
4. Getting rid of the dreaded “block” – Writer’s block? No problem. In this session, we’ll show you how to become a writing faucet! Know the secrets of prolific author, Tony Buzan, and how he’s been able to publish over 100 books to his name.
5. The Author as Marketer – Secrets that the most successful tandem in modern publishing shared with me (Jack Canfield and Mark Victor Hansen)
6. Developing your book concepts: Book development workshops with your editor-mentors
7. Book marketing and distribution workshops
8. Meet the publishers (be introduced to a network of possible publishers); or develop a self-publishing business plan
9. What makes a best-seller? A session with the book sellers, purchasers, bookstore managers and/or owners.
10. Riding the coming tidal wave of digital books – getting your books published and sold on Amazon Kindle, iBooks, etc.
11. The art of the Book Launch and other sales and promotional tools (offline and online). Plus lessons from author and marketing guru, Seth Godin.
12. Your legacy – submission and readings of Manuscripts, finished books

(*sessions are subject to change. Assignments will also be given)

I’ve also invested about a decade of distilled time in researching, reading and keeping up to date in the publishing world. I have the benefit of also having mentoring moments with other successful publishers and authors like John Maxwell, Denis Waitley, Mark Victor Hansen, Tony Buzan, The Stanford University SPPC faculty and others.

But of course, I won’t ask you to pay P1.5M or spend a decade studying. The priceless knowledge and experience and network that I have developed will be shared with all Project Author 2.0 attendees at a small fraction of what it cost me.

Sign up today – very limited slots are available! All you have to do is to complete the requirements (details follow below).  You can also call 813-2703/32.

Thank you and God bless!

Ardy Roberto

Project Author 2 Mentor

Chairman and Chief Encouragement Officer

Salt and Light Ventures

P.S. Do not delay this opportunity – very limited slots are available for this class! Scroll below to see what requirements you need to submit, and the payment options available for enrollment. Start your author journey today!

Ardy is an award-winning author whose book, Ang Pera na Hindi Bitin, held the #1 spot on NationalBook Store’s nationwide best-sellers list for 5 months in 2011 selling close to 100,000 copies.

Week 1: Starts September 4, 2012 and the following 10 Tuesdays thereafter from 6.30pm to 10pm as follows:

Week 2, 3, 4: Sept 11, 15 (special session – Project Author 1.3), 25

Week 5, 6, 7, 8: October 2, 9, 16, 23, 30

Week 9, 10: November 6, 13

*You are allowed a maximum of 3 absences from the class.

* Subject to change 

Your Investment In Your Author Dream

(less than the cost of a plane ticket to the Big Apple!)

The knowledge that you’ll gain from Project Author 2.2 won’t come cheap. I’ve probably invested more than P1.5M or US$35,000+ in fees and travel expenses to attend learning events, courses, book fairs, and conferences for authors and publishers, like:

1. The Stanford Professional Publishing Course (SPPC) in Stanford University, CA, USA
2. The Book Expo America (BEA) in New York City (thrice);
3. Mark Victor Hansen’s Book Marketing Course in NYC;
4. The Frankfurt BookFair in Germany;
5. the Littworld Conference in Kenya, Africa and more…

I’ve also invested about a decade of distilled time in researching, reading and keeping up to date in the publishing world. I have the benefit of also having mentoring moments with other successful publishers and authors like John Maxwell, Denis Waitley, Mark Victor Hansen, Tony Buzan, The Stanford University SPPC faculty and others. But of course, I won’t ask you to pay P1.5M or spend a decade studying. The priceless knowledge and experience and network that I have developed will be shared with all Project Author 2.2 attendees at a small fraction of what it cost me.

Your investment:

US$1,577 donation to the Salt & Light Foundation, Inc.

But…for Project Author 1 Alumni, Salt & Light Ventures’ sukis and friends, the cost is just US$1,077 or P46,311 donated to our foundation. That’s $500 in savings.

I know there are some of you who have some cash flow challenges/issues, so I’ve also put together a PDC plan or “Gives” lay-away plan and a discount scheme for those who can pay in full as well.

Total investment in your Author Dream
(payable as Donation to Salt & Light Foundation):

Comes up to LESS THAN US$2.95 or P126 PER DAY if you were to save up for a year. OR… US$1,077 or PhP 46,311, or much less with the following payment options or scholarships.

Payment options and discounts:

PLAN A: Only PhP40,000 if pre-paid in full by September 4, 2012 (discount of P6,311). Cash, check, PayPal or card.

PLAN B: Only PhP42,000 if you pay P21,000 by September 4, 2012 and give a PDC for P21,000 dated August 15, 2012

PLAN C: (Five Gives) 5 Post-Dated Checks (PDCs) for total of P45,500

1. First check of P5,500 by September 4, 2012
2. Remaining four checks (P10,000) post-dated October 4, November 4,December 4, and January 4, 2013

PLAN D: Project Author Scholar – Partial Scholarship Option: (Fifty percent subsidy) or P22,750

Five Gives Scholar Plan: Post-Dated Checks (PDCs)

3. First check of P2,750 by September 4, 2012
4. Remaining four checks (P5,000) post-dated d October 4, November 4, December 4, and January 4, 2013 (Idea: you can even ask someone to sponsor this for you as well)

Scholarship Requirements:

1. Must be earning less than P300,000 gross per year (pls submit 2011 ITR);
2. Submit sample written works or write a one-two page essay entitled: “This is My Story”

Identity of scholar/s will not be revealed to the class. Maximum of 2 partial scholars per class. No prorated refunds given for missed classes.

Please make checks payable to :

Salt & Light TPLR Foundation, Inc.

Credit Card payments must be made at our office, or during the first session.

Paypal payment accepted: send to ardy.roberto@gmail.com

1. Fill out the form below and email us at seminars@saltandlight.ph

2. Send form together with your company check to Salt & Light Ventures, Inc., 6/F Liberty Building, 835 A. Arnaiz Avenue, Makati City

To Inquire:

1. Call 8132732, 8132703, look for Juliet or JC

2. Email us at inquiry@saltandlight.ph

Visit: www.saltandlight.asia
Facebook: Salt N Light
Twitter: SalviEvents

You Tube: saltandlightseminars

Blog: saltandlightventures.com